Halloween-campaign Seasonal campaigns playing on events Seasonal campaigns revolve around key events of the year (personalized offer via different targeting techniques, for Halloween or Christmas for example). They are aimed at all customers, but still tend to emphasize different services according to the desires and needs of each. Flash sales and limited offers The " gap initiatives " are used to support flash sales , which, added to the emotion that the park already conveys, create urgency and desire , the variability of the offer being highlighted to capture the attention.
Flash-sales Life cycle campaigns for a totally personalized journey The group takes care of qualifying its data in order to be able to better target its mailings, thus creating fax list campaigns that adapt to the consumer's life cycle. Key moments are recorded, and events such as children's birthdays, for example, become an opportunity to communicate . This type of campaign tends to create relationships, affecting the emotions of the receiver. Loyalty as a common thread For the most loyal customerspassport-disney.
Disneyland Paris offers annual passports , with the aim of offering the best offers to its best customers. Three different programs are offered according to needs and budgets, ranging from 280 days a year access to 365. They offer many exclusive advantages and discounts, such as preferential rates for shows and special evenings, as well as in restaurants. and shops. The most complete passport offers unlimited access to the park throughout the year, and exclusive advantages (additional discounts in shops, restaurants, hotels, golf, invitations to special events, etc.