"I Am a Singer", "The Voice of China", and "Sound into the Heart", the competition of professional singers or amateurs, the suspenseful quiz of "Guess the Masked Singer", the crossover of "The King of Crossover Singers" In the world of singing, there have also emerged a variety of fusion types such as intergenerational cooperation, star element combination, interactive participation, music live, interviews, travel, documentaries, etc., and bold attempts and innovations have been made in content production. First of all, "competition" is still the mainstream of this year's music variety show.
"Singer 2019" and "The Voice of China Season 6" still achieved 2.463 billion and 1.14 billion cumulative broadcasts on the Internet. Among them, "The Voice of China Season 6" has a market share of 2.11% in the effective broadcast of the main feature in Yunhe data. %, ranked second in the only three-tone comprehensive list of the top screen. It is undeniable that the "sense of competition" has always been one of the program effects that cannot be ignored by music ensemble, but there are advantages and disadvantages to excessively pursuing "sense of competition". Since 2014, the producers of sms marketing service music variety shows have improved their competitiveness by purchasing foreign popular copyrights and competing with star lineups.