Connext as a boutique agency At Connext we consider ourselves a boutique agency where we focus on quality and the benefits of your company. We trust that our specialization is part of the key to success for the growth of industrial and technological companies. We are an agency that works with a focus on results shall we talk Lead Scoring what it is and how to implement it comments Lead scoring is an online marketing automation technique. What would online marketing be without automation It would be a tedious world with extended times with many errors and not being able to cover all potential customers.
Proposing strategies and analyzing actions would become a real torture and the captut do mobile number list mre of leads would drop to a minimum. That is why in this article we are going to focus on lead scoring and how it works. Let s see in detail what each technique consists of Lead Scoring what is it Types of Lead Scoring Advantages of Lead Scoring Why is it necessary to qualify leads Steps to implement a Lead Scoring strategy Lead Scoring what is it As we mentioned before lead scoring is an automated marketing technique. If we talk about lead scoring we talk about lead qualification.
Lead scoring helps qualify your leads from a database according to their level of proximity to your buyer persona. On the other hand lead scoring allows you to know how their interaction with your business has been and the moment in which they are in the process of buying or acquiring your products or services. Once this process is done then the next step is to order all your leads to create specific campaigns. We talk about lead scoring as one more concept within inbound marketing. But it can be applied to any situation in which we have a database and want to get ahead of the guidelines that all its components can follow.