Average" or "above average" rating for the landing page experience in the front-end has a simple relationship with the number of QS 1 to 10 in the front-end , but this differs from our real-time quality estimates at auction time. The landing page experience continues to play a very important role in the ad rank function, and the overall weight it carries in that score is dynamic and changes based on a number of factors. Next steps to try AMP I hope I explained why
AMP is worth using for your AdWords landing pages. Here are some good next steps to learn more or get started: Read the AdWords help article on AMP. Read the AdWords Developer's Guide to AMP, which covers some common concerns about personalized jewelry retouching service content, conversion tracking, A/B testing, and more. Test the impact on your own site. If you don't have a testing tool, you can use AdWords draft and testing (D&E) to create a draft campaign, add AMP URLs as the final mobile URL (for each ad) ,
then run it as a test. . There are a few caveats when using experiments: You will need a lot of conversions in your campaign to get a statistically significant result. D&E decides a searcher's A/B attribution with each query, so if your customers are likely to click on your ads multiple times before buying, this may not give you a real insight (since the conversion will be attributed to the fact whether or not the last click followed an AMP Page Interaction).