Increase brand awareness

IGTV is a great way to tell a story, and it's also a better way to attract viewers to the details of the story you're trying to tell, without trying to pack a lot of information into a 30-second clip . .. Those who stay at the end of the IGTV video are also more likely to be repeaters, following the call for action at the end . Video is the key to comprehensive digital marketing and social media strategies. IGTV is an accessible way to increase your chances of being seen and is a great way to win the heart (and heart) of your customers.

If you are new to any of these social media concepts, be sure to read the social media glossary.

Shopping on Instagram

For e-commerce businesses, Instagram shopping services are a great way to expand your audience and attract new customers. The Cork Ladies Bicycles Zone shopping feature on Instagram allows customers to shop by brand and turn their Instagram pages into a visual storefront. Customers can make purchases as easily as possible because users can browse through the product from the page and tap Buy Now to access the mobile site directly.

And if you're interested in tracking the value of your sales, be sure to read the guide to demonstrating the value of social media in your sales.

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Instagram Benefits for Business

What benefits can brands expect from using Instagram for their business?

Influencers with a loyal fan base of people who listen to recommendations, increase followers, and trust recommendations by 92% of consumers are used by hundreds of thousands of brands for reasons .