Google’s EAT rule - which stands for competence, authority and trust - is the way search engines determine the value of content on the Internet. But, what does it mean for content to show competence, authority and confidence? “Skill, to me, is the amount of knowledge you have in a field,” Kevin Rowe, founder and CEO of PureLinq, said in a whatsapp phone number list recent webinar. "You build more skills after you've traveled a long time." “Power is how other powerful figures validate you-it’s reflected in the power link. And confidence is [skill and power] over time, ”he said. Source: Kevin Rowe When most marketers look at EAT branding, they often focus on creating high -quality content.
And while this is one of the most important aspects, these professionals may not see any potential signs of priority from authoritative backlinks. According to Rowe, considering EAT when building links to your website - and creating content - is a whatsapp phone number list great way to improve rankings, especially for those in the YMYL space (your money, your life). What Google has to say about EAT and YMYLGoogle offers many resources for marketers looking to improve EAT branding on their websites, Rowe said.
Whether it’s documents like General Guides or links to social platforms like Twitter, these resources can provide additional space on whatsapp phone number list how search engines determine a site’s power, performance, and credibility. . The news says that Google relies heavily on the EAT concept when evaluating YMYL content. According to the Guide, “it is possible to have daily proficiency in YMYL topics.” This can be presented in the form of forum posts, articles describing personal experiences, or other content seeking to provide advice to researchers.