Douyin e-commerce, as one of the leaders in the field of live broadcast e-commerce, launched the independent live broadcast short video e-commerce app Douyin Box in December 2021. At present, after two months of update and iteration, the product is still in the testing period. This article will Through the competitive analysis of Douyin box to discover the advantages and disadvantages of Douyin box, and provide some substantive suggestions for Douyin box.
In recent years, short video live country email list broadcast e-commerce has flourished. At present, Xingxing has become the first echelon of Taodoukuai, and JD.com, Pinduoduo, Xiaohongshu, and Mogujie occupy the second echelon of the industry structure. In the first echelon, both Douyin and Taobao have launched independent live e-commerce apps. Therefore, this article chooses Diantao as the core competitor of Douyin Box. At the same time, in the function analysis & function experience section, this article refers to some related products with Douyin. The box is also positioned as the design plan of the Dewu app on the trendy and fashionable e-commerce platform, but because the ecology, logic, and functional sections of Dewu are quite different from Douyin Box, the Dewu app is only regarded as a secondary competitor.
In terms of the overall trend of keyword searches and downloads on the Baidu Index, Diantao is larger than Diantao, and Diantao is slightly larger than Douyin Box. In October 2021 and around 11.11, Diantao's popularity and downloads have increased significantly. This may be due to the Double 11 event, during which Diantao had more downloads than Dewu. Douyin Box had a lot of popularity and downloads in the early days of its launch. Most users may think it is relatively new, so download it and take a look. After that, the popularity and downloads performance gradually declined, and it was relatively sluggish.