A clear example is that of Netflix Latin America, without a doubt the streaming television platform always knows how to take advantage of these opportunities in which a topic goes viral and they manage to quickly tie it to their content. For its part, TNT Latin America did the same and also took advantage of the humorous moment to show how its stars looked at least 30 years older. Of course, Nivea, the well-known brand that is dedicated to skin care, did not miss the opportunity of FaceApp to create content related to the moment in a fun way. However, not everything is what it seems and several experts have already alerted about the risks that the use of this app could have for the security and privacy of people.
It turns out that the creator of this program, Yaroslav Goncharov , has already been involved in the data theft controversy in 2017 with other applications that helped people to beautify their faces by lightening the skin or placing other types of filters. The diatribe is unleashed upon learning that this software executive email list indicated when downloading that it could be sold to another company and that the data collected from users also had to be delivered as part of the transaction. This is a matter of considerable scope if we consider that although applications like these are free, in the vast majority of cases users pay for their use with information.
Even more important, in addition to the fact that FaceApp accesses confidential information from our phone such as contact and location data, there is also the registration of biometric features. Too much information for one company. We recently witnessed the downfall of three major social platforms worldwide, Facebook, Instagram and WhatsApp, all experiencing failures at the same time and hindering the communications of thousands of users and companies. But the question is , what should Community Managers do when social networks fail? Continue reading this article, here we will explain it. Can we do something when social networks fail? Yes we can do and a lot! When social networks fail, it is not the time to sit and wait for those responsible to lift the service, it is time to act and reconnect with our community.